Lagos, Nigeria- 13 May, 2025. Reckitt, a global leader in health, hygiene, and nutrition, has revealed
a new claim for its Dettol original antibacterial bar soap in Nigeria. With regular use, the antibacterial
soap is said to support the skin’s natural germ fighting ability for up to 12 hours, thereby ensuring
your soap works with, not against, your skin’s natural defences against germs.
Tanzim Rezwan, Marketing Director, Reckitt Sub Saharan Africa stated, “At Reckitt, we recognise that
modern life brings new challenges to maintaining hygiene, this is why we are informing our
consumers that our Dettol Original when used regularly, provides a 12-hour protective shield against
germs by supporting their skin’s natural germ fighters. . This innovation reflects our continued
commitment to ensuring families stay protected wherever they are. Nigerians can now have the
confidence to engage fully in their daily routines without compromising on hygiene.”
Nonye Opara, Senior Brand Manager, Dettol, Reckitt Sub-Saharan Africa, added, “With nonstop
routines and daily interactions, germs are never far away. Our skin is our body’s first line of defence
against germs. Dettol Original works with the skin’s natural defences against germs to give families
peace of mind. From school drop-offs to office hours and evening family time, Nigerians can go about
their daily routines with the confidence that their hygiene routines continue to protect their skin’s
natural defences against germs.
Through this campaign, Dettol reinforces its commitment to promoting effective hygiene practices
and empowering individuals to lead healthier lives, with protection that serves them through the
day.
Click here and here to watch the new commercial and follow @dettolnigeria across all social media
platforms for more updates.
-ENDS-
About Reckitt:
Reckitt* exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. We
believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a
privilege. Reckitt is the company behind some of the world’s most recognisable and trusted
consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang,
Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen,
Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
Every day, around 30 million Reckitt products are bought globally. We always put consumers
and people first, seek out new opportunities, strive for excellence in all that we do and build
shared success with all our partners. We aim to do the right thing, always. We are a diverse
global team of c. 40,000 colleagues. We draw on our collective energy to meet our
ambitions of purpose-led brands, a healthier planet and a fairer society.
Find out more, or get in touch with us at www.reckitt.com
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