Effective Tech Product Management For Emerging Economies By Alex-Ohunyon Aiwannose

The proper management of Tech products plays a vital role in advancing emerging economies. Countries in these economies are often characterized by rapid industrialization and upcoming infrastructures, and more often than not they are in need of new technologies to help businesses become more competitive, increase productivity, and be relevant on a global scale.

Most of the time, it is a challenging and painstaking process to implement tech product management in emerging economies. Some of the factors that impede proper tech management are a lack of skilled workforce, infrastructure limitations, and limited access to funding. In this article, we will discuss the role of tech product management in advancing economic growth in emerging economies, the limitations that companies in these countries face, and the best practices for proper tech product management.
The role of tech product management in advancing economic growth

Effective management of Tech products involves the development and implementation of strategies and the processes for bringing tech products to the marketplace. Tech product management can help companies take advantage of new technologies to get more done efficiently, reduce costs, and bring value, which in turn would give them a competitive edge.

For example, a logistics business in an emerging economy can develop an app using tech product management that makes it easy for customers to book, pay, and track the delivery of a parcel from the comfort of their homes. This type of tech innovation can help the business increase its value, market share, and attract more customers, leading to increased revenue and growth for the company.

Foreign investments can be obtained for businesses in emerging economies through effective use of tech product management. An increasing number of foreign investors are attracted to emerging economies because of low labor costs and the endless possibilities of a developing economy. By developing and using innovative tech products, businesses in emerging economies can show their hunger for growth, competitiveness, and attract the attention of foreign investors. Additionally, effective tech product management can create jobs in emerging economies by supporting multiple industries and the development of new technologies.

Challenges of tech product management in developing economies
Despite the huge potential benefits of tech product management in developing economies, there are many challenges that businesses must overcome to remain relevant.
A common challenge with developing economies is limited access to funding. Most developing economies don’t have a developed financial system, making it challenging for businesses to access the funding they desperately need to invest in new technologies. Additionally, there is a higher risk in investing in developing economies due to unstable governments and somewhat new business ethics and practices not fully welcomed in these economies, making some investors more cautious about investing.

Another challenge with emerging economies is the lack of or scarcity of skilled talent, making it difficult for companies and foreign investors to find the right fit they need to develop and launch tech products. With limited availability of tech professionals in emerging economies, the few available tech professionals may not have the required level of experience as their counterparts in more developed economies.

In emerging economies, there is also a challenge of getting the right infrastructure for tech product management. There is a prevalent reality of limited infrastructure, including roads, bridges, and telecommunications systems in these countries, making it challenging for companies to transport goods and communicate with customers. There is the need for more investment in infrastructure in order to make it easier for companies to manage their tech products.

Best practices for a tech product management in emerging economies
Irrespective of all these challenges, there are multiple best practices that companies in developing economies can adhere to, to effectively manage tech products.

One important starting point is for the company to identify and prioritize tech products that are in line with their goals. A company may conduct market research to understand the demographics and customer preferences, this research can also identify market gaps that a tech product could fill.

Once a company has its target product to develop and for this development to be largely successful, the company has to implement effective product management processes. This may include but is not restricted to;
– Making a clear roadmap for the development and launch of a product.
– Setting clear goals and parameters for success.
– Involving all relevant stakeholders in the product management process (developers, customers, partners and employees).
– Building a strong product management team

Effective product management in emerging economies is possible with a firm and full understanding of that economy, its markets and demographics and adherence to best industry practices. Room has to be left for flexibility as an emerging economy may not have all the right blocks for tech product management, and challenges faced would be new and may require new innovative solutions.

In conclusion, while there are challenges associated with tech product management in emerging economies, the benefits of proper tech product management are numerous and can help businesses and countries to grow and become more competitive on a global scale.

Aiwannose wrote from Lagos.

Guardian (NG)

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