Carmaker Hyundai has apologised and pulled an online advert that depicted a man attempting to kill himself with exhaust fumes in its new model.

Hyundai said it “sincerely apologises for the offensive viral video”.

The advert, highlighting the car’s “100% water emissions”, attracted complaints on social media sites.

Londoner Holly Brockwell, whose father killed himself inside a car in 1990, blogged about how she had felt “empty” and “sick” on seeing the advert.

“I shook so hard that I had to put down my drink before I spilt it. And then I started to cry.”

The 27-year-old, of Streatham, south London, recalled how it had brought back memories of her father Geoff’s death when she was five years old.