Jennifer Aniston and Kim Kardashian have credited their love of laser treatments for their flawless, age-defying complexions.
But now there’s a face cream – containing Japanese seaweed – which experts say delivers the same glowing results as the high-end treatment in just one application and at a fraction of the cost, resulting in visible instant skin luminosity.
And people are tripping over themselves to get their hands on it.
The AM Energiser Day Cream from British beauty brand Instant Effects, whose fan base includes Nicole Scherzinger, launched with LloydsPharmacy in June and has sold out an impressive four times since.
She says: ‘As a middle-aged lady I have used many day creams, but I have never been so entirely happy with anything other than Instant Effects AM Energiser.
‘It’s great to have only one cream to apply each morning and it’s very well priced and not tested on animals and is vegan-friendly. I can tell the difference half an hour or so after putting it on.
‘Since I’ve started using it I’ve noticed my skin feels smoother, more glowing, brighter, and my fine lines aren’t as noticeable as they were. I absolutely love it.’
Celebrity make-up artist Lee Pycroft, whose clients include supermodel Elle McPherson and Oscar-winning actress Anne Hathaway, is also a big fan of the new product.
She says: ‘This is a one-stop skin treatment that works to brighten, hydrate and smooth the skin while acting as a primer underneath make-up.
‘The cream helps make-up glide on and hold in place, while boosting the skin’s hydration levels throughout the day, resulting in a radiant and fresh look.
‘The development of this product is an exciting game-changer for skincare regimes.’
The cream contains almost 30 per cent of ‘active ingredients’, while the average in most other face lotions is as low as two per cent.
As well as Japanese seaweed, it contains patented yeast extract, is high in antioxidants and has a patented OX2 Technology.
Instant Effects claims it tricks the skin’s metabolism into acting as it did 10 years ago, leaving skin cells to produce brighter skin, an increase in collagen production and ultimately a younger-looking complexion.
In today’s time-challenged world, the £29.99 cream has the added benefit of slashing the time it takes to get ready – doing the job of a serum, primer and day cream all rolled into one.
Beauty bloggers who’ve got their hands on the product are raving about the results.
James Jackets (@all.things.skin) wrote: ‘Great for anyone wanting an instant brightening look to the skin. This gave a really natural healthy glow. It also has an SPF15 in and many natural hydrating qualities. The absorption is very quick with zero pilling/white cast.’
Savana Rae (@officialsavanarae) gushed: ‘I use this as soon as I wake up. This day cream makes my skin brighter and refreshed. I did find that my skin was soft, felt moisturised and glowing too. When you prep skin appropriately, make-up will glide on the skin.’
Polly Ahmad (@thisgirllikes2shop) wrote: ‘If you wake up feeling dehydrated or your skin is feeling really dull then this moisturiser will glide on giving your skin an almost instant morning perk.
‘I’ve found when I apply this I use less make-up because my skin feels and looks more radiant throughout the day.’
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