MTN Mobile Ads service is said to offer the next viable platform which marketing professionals using mobile devices today cannot afford to ignore in delivering effective integrated marketing communications campaigns in the world. This is the kennel of the recent Mobile Media Advertising Opportunities Forum, organised in Lagos by MTN Business, the business- to-business unit of MTN Nigeria, in partnership with InTarget Africa.
In his speech, acting Chief Enterprise Solutions Officer, MTN Nigeria, Mr. Tsola Barrow, described mobile advertising as a targeted and effective engagement platform, adding that the MTN Mobile Ads service offered a world of opportunities together with the benefits associated with other traditional means of advertising. “This service leverages the combined potential of the mobile phone, the world’s most personal device, and the largest family of mobile subscribers in Nigeria to provide new ways for businesses to engage customers. MTN Nigeria is committed to adding value to lives and helping to drive the growth of Nigerian businesses by delivering tailor-made, productivity- enhancing solutions to every part of this vast country,” Barrow said. On his part, the Chief Executive Officer, InTarget Africa, Mr. Lazarus Muchenje, explained the business imperative for brands and marketers to adopt mobile advertising as a cost-effective means of reaching a profiled target audience and deliver comprehensive and watertight integrated marketing communications plans on a budget-friendly platform.
Read more at: http://dailytimes.com.ng/mtn-business-offers-platform-for-mobile-advertising-in-nigeria/